“Build me a beast. Don’t build me a wolf in sheep’s clothing.” Yacht building folklore may now have one of the most quotable owner’s requests of all time. “Exciting”, “Radical”, “Edgy”, “Stunning”: these are the kind of words that greeted the 58m / 190ft high-performance sloop Ngoni during her explorations.
The owner of Ngoni also requested we complete the same style handcrafted logotype for two more of his vessels.
This is M/Y Monkeyfish.
The owners gave us the task of creating the yacht logo and in addition, an iconic ‘symbol’ for merchandise that represented a mix between a monkey and a fish - Monkeyfish.
The name had meaning to the family, and so it had to be classy, yet playful with big personality.
Monkeyfish is a motor yacht with an overall length of 33m. The yacht's builder is Custom Line from Italy, who launched Monkeyfish in 2018.
M/Y Maverick was launched in the summer of 2023 in Italy.
MAVERICK is a striking 40m motor yacht from Benetti’s Oasis series. She blends Italian design with modern innovation.
The flavour behind this brand was an underground, fast, hidden, hero type logo.
We created a symbol that represented a sense of secrecy, secret power, and sophisticated.
Mayhem is a TP52 class of racing yacht.
Our task was to create a brand that represented just that - Mayhem.
This was handcrafted using ink and the graphics were then wrapped on the hull.
M/Y Satu is part of the Ngoni fleet of vessels, the owner ask to create a hand crafted font that linked to Ngoni.
Dragon is a very recognisable day boat that is situated in Ibiza, Spain. It is sleek, sophisticated…and fast.
The project was to create a Dragon design that could be wrapped around the hull, it was to represent the fiery nature, speed and flight of a dragon.
The font used is an original hand crafted font by Brodie Reynolds.
Rata is a luxury lodge based in the skiing mecca, Ohakune, NZ. Surrounded by nature, and the powerful presence of Mt. Ruapahu, we created a brand that spoke of climbing, breathing in the natural surrounds, walking in the pines, and weaving together memories to last a lifetime. Welcome to RATA.
Rangitahi is a new subdivision based in Raglan, NZ. The brief was to create a logotype that represented a lifestyle that emulated a fresh new beginning next to the ocean. Charcoal was used to hand craft a font that was free flowing, fresh, and free, like a cool summer breeze.
Invise is an independent consultancy company providing expert advisory services for infrastructure strategy.
We created a brand that reinforced the strong, trustworthy, high end and professional company that they are.
